The Story
From Idea to #1
in Two Days Flat
Most companies spend six months and six figures to do what Hal and Beau built in 48 hours. Here's how it happened.
A Niche With No Established Players
Beau Turner — Bitcoin entrepreneur and CEO — had a thesis: the "Bitcoin Family Office" niche was wide open. No dominant brand, no authoritative resource, zero established players. The goal was to own it. Not rank well. Own it. That brief became Hal's operating parameters at hour zero.
Topical Authority at Scale
Hal mapped the entire content universe: all 50 US states (jurisdictional law differs everywhere), 14 interactive tools, a flagship 8,468-word pillar, comparison pages, how-to guides, and a micro-SaaS product. Not as a plan sitting in a doc. As a deployment queue executed in waves.
19 Content Waves. Parallel Agents. Zero Bottlenecks.
Hal orchestrated 5 specialist AI sessions — Marketing, Code & Deployments, Business Ops, Data & Insights, Visionary Strategy — each with isolated context and focused scope. Sub-agents ran in parallel, up to 5 concurrent, deploying content in 2-article batches. Every commit triggered a CI/CD pipeline: GitHub Actions → Cloudflare Pages → live in ~30 seconds. IndexNow pinged Google on every deploy.
#1 on Google. A SaaS Platform. A Bitcoin Payment Rail. And It Runs Itself.
By hour 6 of Day 2, "bitcoin family office services" ranked #1 on Google — a competitive, high-intent keyword. By midnight, Estate Watch (a subscription monitoring SaaS built with Cloudflare Workers and KV storage) was live with magic-link auth, daily BTC price alerts, and a Bitcoin-native payment rail — no Stripe, no PayPal. A custom HD wallet (BIP84) verified payments directly on-chain via mempool.space. By end of Day 2: 203 pages, 8 automated systems running on cron, 100+ SEO fixes deployed, and 7 security vulnerabilities identified and patched.